1. Franchisor Overview

Being under the leadership of Dave and Yvonne van Wyk, who between them have a combined real estate knowledge of more than 69 years, has given Golden Homes (herein referred to as the Company) a sure foundation. The Company has a strong Christian ethic, without discriminating against anyone in the organisation for their religious belief, race, or gender. Together with a great team of attorneys and...

2. Our Franchisees

The nature of the franchise agreement with SA Golden Homes is one based on allowing the Franchisee to operate as an independent business within the framework of the Group, with all the advantages of belonging to a close-knit network of real estate companies with the same set of values, goals, and standards. Unlike other franchise groups, our franchise fee is designed to be of minimal impact to the...

3. Trademark

The Company’s trade name “Golden Homes” and its logo are registered trademarks under the Trademarks Act 1993 (Act 194 of 1993). The slogan “If it’s Gold, it’s Sold” is part of the Company’s brand identity in the marketplace. Consumers’ decisions to purchase through a particular company are greatly influenced by its brand, which conveys intellectual and emotional attributes and messages...

4. Administration and Compliance Manual

We have a uniquely designed Administration and Compliance Manual, outlining in detail the organisation’s legal compliances and in-house management and training system, referred to as “The HUB.” Through The HUB, the Franchisees are able to manage their organisation and the Franchisor is able to pull their reports and track the overall success of the organisation, and ultimately to incentivise and...

5. Code of Ethics and Business Practices

The aim of Golden Homes is to ensure that its members practice the highest standard of ethics and fair business practices in franchising and to develop and expand the business environment for franchising in South Africa. As a Franchisee of Golden Homes and/or as an estate agent, you hereby agree always to act in a way consistent with this code of conduct, which incorporates the codes of conduct of the...

6. Training and Support

At SAGH we place extreme importance on the training of our agents. A well-trained sales team can lead to huge returns for a company and offers great opportunities for its agents. Real Estate is a highly competitive industry and having the edge over one’s competition is useful. According to a study cited on the Salesforce Training website, the calibre of a salesperson is the most important factor...

7. Frachisor Dislosure Document

The Franchisor’s financial disclosure document will be made available to new franchisees for a period of 14 (fourteen) days once a pre-agreement to purchase a franchise has been entered into. The following disclosure document is designed to assist any qualified prospective purchaser to make a final decision with regards to purchasing a Golden Homes...

8. The Franchisors

The Franchisors initially began Golden Homes as a single Real Estate enterprise based in Primrose, Germiston. The Company was incorporated in 2006 with a view to the franchise once the Company was in a financial position to do so. The first Franchisees joined the Company in 2008 and the Company currently has nine Franchisees. The Company’s registered trading name is SA Golden Homes Property Group...

9. The Franchisee

The Franchise the Company offers is to the Real Estate Industry. As such, it is restricted to offering its franchise opportunities solely to those who qualify as directors in a Real Estate Company as per the terms and conditions of the Estate Agency Affairs Board. This means any prospective franchisee must have a minimum of an NQF5 Certificate in Real Estate. The business being offered to a qualified...

10. Franchisor’s Obligations

The Franchisor’s obligations are as follows: To make the Business System available to the Franchisee together with support and Training on the system is done The Franchisor retains the right to choose whether or not to do training at the offices of the Franchisee. The Franchisee can attend training at the offices of the Franchisor. To make stock available at prices that are as affordable as...

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